COVID-19 vaccination ad an opportunity for government to 'change course' by Sky News Australia on YouTube
COVID-19 vaccination ad an opportunity for government to 'change course'
Murdoch Children’s Research Institute’s Dr Jessica Kaufman says the proposed COVID-19 vaccination advertising campaign is an opportune moment for the federal government to "change course" in promoting uptake of the jab. The Sydney Morning Herald reports that campaign, which will be launched in July, is expected to include jokes, song and celebrities in a bid to “emotionally entice” younger Australians to get vaccinated. Dr Kaufman says a more positive approach would normalise vaccination and could result in more people getting the jab. “I think it’s a really exciting opportunity for the government to maybe change course and bring in some of the strategies we’ve seen be effective in some of the overseas campaigns,” she told Sky News. “There are a lot of strategies we haven’t tried yet which are more positive focused, again using humour, celebrities, real people, stories – we know that people would find that really helpful. “From a public health perspective, the more people we can vaccinate the better, and it also would create a social norm of vaccination so the more people you know who are vaccinated, the less scary it seems.”
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Murdoch Children’s Research Institute’s Dr Jessica Kaufman says the proposed COVID-19 vaccination advertising campaign is an opportune moment for the federal government to "change course" in promoting uptake of the jab. The Sydney Morning Herald reports that campaign, which will be launched in July, is expected to include jokes, song and celebrities in a bid to “emotionally entice” younger Australians to get vaccinated. Dr Kaufman says a more positive approach would normalise vaccination and could result in more people getting the jab. “I think it’s a really exciting opportunity for the government to maybe change course and bring in some of the strategies we’ve seen be effective in some of the overseas campaigns,” she told Sky News. “There are a lot of strategies we haven’t tried yet which are more positive focused, again using humour, celebrities, real people, stories – we know that people would find that really helpful. “From a public health perspective, the more people we can vaccinate the better, and it also would create a social norm of vaccination so the more people you know who are vaccinated, the less scary it seems.”
View on YouTube
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