Govt will seize Facebook and Google revenue if new code-of-conduct is breached by Sky News Australia on YouTube
Govt will seize Facebook and Google revenue if new code-of-conduct is breached
Facebook and Google could be stripped of up to 10 per cent of their Australian turnover if they fail to abide by a world-first mandatory code-of-conduct which forces them to pay for news. Communication’s Minister Paul Fletcher said the tech giants would be forced to pay Australian news outlets and give companies transparency about how their content was ranked in search engines. “Non-compliance with the code will attract significant penalties which can include up to 10 per cent of the Australian turnover of the digital platform,” Mr Fletcher said. “The business model of the digital platforms is to aggregate content, not to produce their own content and then to attract eyeballs to that content which they can monetize through advertising. “What that content is doesn’t greatly matter as long as their business model is concerned.” Tech giants could also face fines of up to $10 million for failing to follow the code-of-conduct regardless of revenue. Treasurer Josh Frydenberg today complained tech giants Google and Facebook had not made adequate progress towards paying companies for original journalism. Google alone has ripped hundreds and millions of dollars from Australian media companies in recent years and earned $4.3 billion in Australian advertising revenue in 2019. “The influence of these digital platforms, namely Google and Facebook, has grown and our regulatory framework has not kept up and as result there is a very unequal bargaining position between Australian news media businesses that produce original content and the digital platforms,” Mr Frydenberg said. “We as a government tasked the ACCC to undertake a detailed world leading study which they did over a period of 18-months and their recommendation was for a code to govern those relationships between those digital platforms and the Australian news businesses. “It became apparent to us a number of months ago that we were not making progress on that critical issue of paying for content, hence we are moving down the path of a mandatory code.” Mr Frydenberg said tech giants would also be forced to release user data and provide transparency about algorithms used to rank news stories. “A mandatory code that governs those relationships and covers issues such as access to user data, the transparency of algorithms used by digital platforms for ranking and the presentation of media content as well of course payment for content,” he said. “What we have sought to do is create a level playing field to ensure a fair go for Australian news businesses and when they generate original content, they are fairly paid for it.”
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Facebook and Google could be stripped of up to 10 per cent of their Australian turnover if they fail to abide by a world-first mandatory code-of-conduct which forces them to pay for news. Communication’s Minister Paul Fletcher said the tech giants would be forced to pay Australian news outlets and give companies transparency about how their content was ranked in search engines. “Non-compliance with the code will attract significant penalties which can include up to 10 per cent of the Australian turnover of the digital platform,” Mr Fletcher said. “The business model of the digital platforms is to aggregate content, not to produce their own content and then to attract eyeballs to that content which they can monetize through advertising. “What that content is doesn’t greatly matter as long as their business model is concerned.” Tech giants could also face fines of up to $10 million for failing to follow the code-of-conduct regardless of revenue. Treasurer Josh Frydenberg today complained tech giants Google and Facebook had not made adequate progress towards paying companies for original journalism. Google alone has ripped hundreds and millions of dollars from Australian media companies in recent years and earned $4.3 billion in Australian advertising revenue in 2019. “The influence of these digital platforms, namely Google and Facebook, has grown and our regulatory framework has not kept up and as result there is a very unequal bargaining position between Australian news media businesses that produce original content and the digital platforms,” Mr Frydenberg said. “We as a government tasked the ACCC to undertake a detailed world leading study which they did over a period of 18-months and their recommendation was for a code to govern those relationships between those digital platforms and the Australian news businesses. “It became apparent to us a number of months ago that we were not making progress on that critical issue of paying for content, hence we are moving down the path of a mandatory code.” Mr Frydenberg said tech giants would also be forced to release user data and provide transparency about algorithms used to rank news stories. “A mandatory code that governs those relationships and covers issues such as access to user data, the transparency of algorithms used by digital platforms for ranking and the presentation of media content as well of course payment for content,” he said. “What we have sought to do is create a level playing field to ensure a fair go for Australian news businesses and when they generate original content, they are fairly paid for it.”
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